Why We Always Start with Some Broad Match Keywords

This is a portion of Paid Search Podcast episode 338 titled "Decisions You have to Make in Google Ads – Part 2". In this clip, Chris and Jason explain why they always start with some broad match keywords in their Google Ads campaign. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

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PPC Daily episodes are clips from the Paid Search Podcast. New episodes come out every day Monday through Friday. Learn more at paidsearchpodcast.com.