EP159 - Contracts & Setting Expectations

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Let’s start with contracts. Do you use formal contracts? If so, how detailed are they? Were they reviewed or created by an attorney? Q2 Is there anything special that you make sure to outline specifically in your contracts? And if so, why? Q3 Are your contracts typically for a specific period of time (i.e. 6 months or a year) or are they more open ended? What are your termination terms? What are your renewal terms if there is a set starting period? Q4 Is there something that you wish you had in your contracts, but do not currently? If not, why not? Q5 Do you have any questions about contracts that we all might be able to help with? Q6 Is it your practice to review any or all of the contracts with new clients to be sure they are aware of important clauses? Why or why not? Q7 How do you go about setting client/stakeholder expectations on a new project? Do you have any type of established process for this? Q8 When there is an expectation mismatch between you and a client/stakeholder how do you handle that? Q9 What is your biggest challenge when it comes to expectation setting?

Om Podcasten

The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”! Join this weekly roundup of the experts giving you very practical & up to date Paid Media advice but also sharing frustrations on the latest industry updates as well as tactics issues we are all facing as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. We talk about ways to improve customer growth, bring value to your businesses, and how to focus activities so as to make the most impact. Get more of the podcast details at themarketinganu.com