EP165 - The Changing Landscape of Metrics, Measurement & Reporting

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How do you determine what metrics or KPIs (key performance indicators) are tracked, measured and reported? Q2 What are the primary metrics or methods you are using for your reporting currently (ROAS, MER, CAC, etc.)? Does it vary by platform or industry? Q3 When a client or stakeholder wants to focus on metrics or KPIs that are not actually important to what you’re doing, how do you handle that? Q4 Are you experiencing any issues with your traditional metrics, measurement and/or reporting lately? Does it vary by platform? Q5 Are/have you changed any of the metrics or KPIs (key performance indicators) that you are reporting on and/or how you report them? If so, why have you changed? Q6 There has been a lot of talk about conversion actions being way out of sync since ATT dropped (especially in Facebook). Are you seeing any impact with conversion numbers in platform vs. backend or analytics? Q7 Have client or stakeholder expectations or requests regarding metrics, measurement or reporting changed in the last 6-12 months? If so, how have they changed?

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The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”! Join this weekly roundup of the experts giving you very practical & up to date Paid Media advice but also sharing frustrations on the latest industry updates as well as tactics issues we are all facing as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. We talk about ways to improve customer growth, bring value to your businesses, and how to focus activities so as to make the most impact. Get more of the podcast details at themarketinganu.com