EP188 - What To Expect From Google Ads in 2022
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Did you watch any of the “Welcome to 2022” presentation from Google Ads? If so, what are your general thoughts and reactions to what was shared? Q2 Google Ads clearly wants advertisers to “simplify” their account structures by using broad match + smart bidding + RSA and including DSA (dynamic search ads) in ad groups. What are your thoughts and/or experiences with this suggested method of organising accounts? Q3 How often do you check your SQRs (search query reports)? Google Ads suggested checking them EVERY SIX MONTHS for their new simplified account structure… Q4 Another recommendation was to only have 1 RSA (responsive search ad) per ad group (and no ETA or expanded text ads). Thoughts? Experience with doing this if you have? Q5 Enhanced conversions will be a big push in 2022. Have you used them yet? What are your thoughts on them? Q6 What has your experience been with broad match lately? Q7 What are your biggest questions about Google Ads in 2022? What would you like more clear guidance on? Thank you for listening! #PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup