EP225 - Google's Search On 22 Announcements & What It Means for PPC”
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What was your overall impression of or reaction to the things that were announced or discussed (some were features that had been announced previously such as Multisearch)? Q2: There was a huge emphasis on images and their role in search. What are your thoughts on this? Are there challenges for the brand(s) you’re working with that you expect to face for a more image-focused search experience? Q3 The Google Search On 22 event was very retail and shopping centric in the features & functionalities that were highlighted. What are your thoughts and reactions to this? Q4 In addition to being shopping focused, it seems like many of the announced functionalities are also heavily for mobile. What are your thoughts on this? Q5 Business Messages was also discussed - where searchers can initiate a text chat right from an ad. What are your thoughts on this feature? Read Google’s resource on Business Messages here: businessmessages.google Q6 Is there something that you were hoping would be talked about that was not discussed at Search On 22? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup