EP311 - PPC & AI with Matt Beswick

#ppcchat Anu Adegbola chats with in-house Paid Search expert Matt Beswick⁠, about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2025"Q1 How did you get into client-side Q2 What frustrates you most about all the new updatesQ3 How is your PPC workload as a client-side professionalQ4 What’s one thing you want to leave people withQ5 Advice to freelancers wanting to pitchQ6 What is your favourite agency story to tellQ7 What best advice have you been given?Q8 Do you suffer from Imposter Syndrome and how do you deal with it

Om Podcasten

The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”! Join this weekly roundup of the experts giving you very practical & up to date Paid Media advice but also sharing frustrations on the latest industry updates as well as tactics issues we are all facing as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. We talk about ways to improve customer growth, bring value to your businesses, and how to focus activities so as to make the most impact. Get more of the podcast details at themarketinganu.com