EP313 - AI Client Side with Helen Dooner

#ppcchat Anu Adegbola chats with in-house Paid Search expert, Helen Dooner, about how her in-house team uses AI and giving PPC-ers advice on how to approach PPC in 2025"Q1 What was the biggest shift for you in how you run PPC campaign when you moved in-houseQ2 What are your general feelings towards AIQ3 What wouldn’t you allow AI to touchQ4 What has AI changed the most for youQ5 Does your Lead Gen team use Performance MaxExit questions:What’s one thing you want to leave people withAdvice to freelancers wanting to pitch - what is important to you as a clientBest advice you have been givenImposter Syndrome momentThank you for listening!Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠⁠⁠⁠⁠linktr.ee/ppcchat_roundup⁠⁠

Om Podcasten

The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”! Join this weekly roundup of the experts giving you very practical & up to date Paid Media advice but also sharing frustrations on the latest industry updates as well as tactics issues we are all facing as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. We talk about ways to improve customer growth, bring value to your businesses, and how to focus activities so as to make the most impact. Get more of the podcast details at themarketinganu.com