EP314 - Lead Gen & PMax Campaigns with Boris Beceric

#ppcchat Anu Adegbola chats with Paid Search expert Boris Beceric about account structure and AIQ1 What is it like being a LinkedIn influencerQ2 What are your biggest frustrations with the industry right now?Q3 Smart versus manual bidding, what is your position on which strategy to use and under what circumstances?Q4 What is your position on using PMAX and under what circumstances?Q5 SKAG or STAG, what is your position on which strategy to use and under what circumstances?What is a horror story regarding a platform (performance, support, etc.) that you have experienced?What’s one thing you want to leave people withAdvice to freelancers wanting to pitch - what is important to you as a clientWhat advice have you been givenImposter Syndrome momentThank you for listening!Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠⁠⁠⁠⁠linktr.ee/ppcchat_roundup⁠⁠

Om Podcasten

The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”! Join this weekly roundup of the experts giving you very practical & up to date Paid Media advice but also sharing frustrations on the latest industry updates as well as tactics issues we are all facing as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. We talk about ways to improve customer growth, bring value to your businesses, and how to focus activities so as to make the most impact. Get more of the podcast details at themarketinganu.com