Fearlessly Raising Prices
With inflation, costs are going up, margins are being squeezed, companies need to raise prices, but many are scared. They may have already had a price increase and are afraid of another. What should they do? Mark Stiving is an educator at heart and a pricing enthusiast by education and experience. He has led, coached, and taught businesses about value-based pricing for 30 years. Mark has driven company-wide pricing initiatives worth hundreds of millions of dollars in incremental profit. He started and sold three companies and has written three books on pricing and value: Impact Pricing; Win Keep Grow; and Selling Value. His biggest thrill is helping clients have Aha moments.