How to E. V. A. L. U. A. T. E. Your Marketing: 9 Tools for Pricers
Let's be real. It's much easier to defend and raise your prices when strong marketing has your back. But often times, marketing and revenue growth teams work in silos. How can you as pricers deliver informed marketing feedback or suggestions for forward momentum to support your pricing initiatives, collaboratively? E.V.A.L.U.A.T.E. Angie Jackson joined PPS as the Director of Marketing, Communications, and Key Accounts in 2021. Angie has nearly 20 years experience in sales, marketing, education, and project management both locally and internationally. Prior to joining PPS, Angie served as a positioning strategist with CRANE Atlanta specializing in analyzing audience trends, managing creative teams, collaborating with clients, and developing innovative and integrated marketing strategies to distill clients’ unique value propositions.