BTB100: AJ Crabill on Early Endorsements, Coaching, and Conference Deals to Amplify Book Impact and Audience Engagement
We’re back with AJ Crabill, author of Great on Their Behalf: Why School Boards Fail, How Yours Can Become Effective, as we dive into the book marketing strategies that can make or break a book launch. AJ shares valuable lessons learned from his journey including how he used a quiz, an interactive element, to boost reader engagement. Discover how teaming up with an expert author coach, transformed his book’s marketing approach and led to effective audience outreach. From leveraging establish...