BTB106: Converting Readers Into Clients with Smart Author Media founder Chris Benetti
In this episode, we’re thrilled to welcome Chris Benetti, founder of Smart Author Media and host of the Smart Author podcast, who has sold over 40,000 books and invested nearly a million dollars in advertising, collaborating with industry leaders like Ryan Deiss, the author of Get Scalable. We dive deep into Chris's insights on crafting nonfiction books that resonate with readers and convert them into leads. We talk about strategies like conducting an "ask campaign" to gather valuable insigh...