BTB101: Laura Russom on Pre-Launch Planning, Target Audience, Book Cover Design, Content Creation, Niche Influencers, and AI Tools
In today’s episode, we are joined by Laura Russom, from our team in Advanced Amazon Ads. Laura brings a wealth of experience from her previous role in indie publishing, where she honed her skills in paid advertising. We explore why it’s crucial to start your marketing strategy at least six months before your book's release. Our discussion covers practical tips for validating demand with tools like Google Trends and social media, understanding and narrowing down your target audience, and desig...