134: Architecture, And: Growing a Tech Start-up out of an Architecture Firm

Episode 134: Architecture, And: Growing a Tech Start-up out of an Architecture FirmHow does architecture support a CEO stepping out and into a specialized tech start-up space? On this episode of Practice Disrupted, we sit down with Zach Soflin, AIA, the Founder and CEO of Layer, the first and only flexible and mobile-friendly building management software. First, we learn how the company was created in response to the Nebraska State Capitol Building where Zach and his previous firm, BVH, were looking to connect field data to their designs. Zach built his own solution, which would become the prototype for Layer. Zach shares what he’s learned about being a CEO and how an architecture background (and mindset) shows up in day-to-day operations. “Critical thinking and skills I learned in architecture have helped immensely in building this business, particularly around designing product and user experience. Those skills have definitely translated and given us an opportunity to provide a different software experience than what architects might be used to working with.” - Zach SoflinThen, we dive into Layer: its focus on design as an entry point toward its target market, and Zach shares how customers utilize the software to link different parts of their projects together. We also ask Zach about hiring prioritization in a highly technical field and his process for navigating the talent pool outside of Silicon Valley. To wrap up the episode, Zach shares the biggest obstacle for architecture to overcome, and the role technology plays in shaping the future of the practice. With potential entrepreneurs in mind, he illustrates a step system to understand if creating a product is, in fact, the best solution for a problem at hand. Tune in next week for another episode in our Architecture, And series with Melodie Yashar, Space Architect.Guests:Zach Soflin, AIA, is the Founder and CEO of Layer, where he leads company operations and product development. With a decade of experience practicing and leading computational design and innovation initiatives, Zach’s passion for improving the building lifecycle drives the vision and energy behind Layer — a multi-platform app and Revit add-in that makes it easy for architects and engineers to connect rich building data to BIM. Zach speaks regularly about BIM and complex building data, including at the APT International Conferences, AEC Tech Symposium, AIA National Conference on Architecture and BILT Digital Week. 📍 Show Links:  Learn more about LayerSee what Layer is up to on LinkedInRead The Next Normal in Construction McKinsey Report📚 Past Episodes Referenced:PD #25: Architecture, And: TechPD #29: Taking the Leap from Architecture into Tech

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The evolution of architectural practice has been relatively slow towards change, yet modern shifts in business and design management have prompted today’s leading architects to rethink how they work. On Practice Disrupted, Evelyn Lee, an architect, design strategist, and Senior Experience Designer at Slack, and architecture business strategy consultant, Je’Nen Chastain, set out to illuminate the future of the profession to help architects remain relevant and valuable in a changing world. They will explore how technology, cultural shifts, and emerging best practices are prompting firm owners to assess their business models and make adjustments in their studios. Each episode features an industry leader, and together our hosts will explore the new frontier of architectural practice.