190: How to Manage a Sales Org Spanning Two Continents and Two Cultures

Billy Sheng, Head of Sales at Esper, joins Sarah Hicks on this episode of the Predictable Revenue Podcast.   Billy has a long history of working in sales, operations, and starting companies - he’s a Founder of Minyans. He still works closely with the University of Washington’s entrepreneur community - specifically the Birks center of entrepreneurship. He also did a stint at Apshi last year before it was acquired by Google. Highlights include: how Billy’s sales team subverts the ingrained saas structure (3:10), why he built his sales team in India (6:18), the outsourcing stigma (8:24), the financial gain (13:00), hiring abroad (17:55), what to watch for when building an intercontinental team (26:29), and how to manage it (33:15).   SHOW NOTES:  More on behavioural interviewing and finding the right person for the role, no matter where they’re based: How to Build a Top-Performing Inside Sales Team From Scratch   More on managing remote sales teams:  Running a Successful Remote Sales Team  Manage a large sales team virtually and build a kick-ass discovery process

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We interview outbound sales leaders so that you can learn directly from the people on the front lines. Our goal is to help our audience learn sales development, coaching, and prospecting best practices from people that are currently building or have built SDR teams.