337: Trust and Value in Customer Relationships with Larry Levine
The difference between success and stagnation often boils down to one key element: trust. This isn't just any trust but a deeply rooted belief in the value and integrity of the salesperson standing before you. On a particularly insightful episode of the Predictable Revenue Podcast, host Collin Stewart is joined by Larry Levine, a veteran sales guru and the visionary author behind "Selling from the Heart." Together, they embark on a deep dive into the mechanics of building trust with prospects, customers, and accounts, a journey that promises to redefine how sales professionals approach their craft. Highlights include: Trust and How it Relates to the Sales Process (0:33), Why do Salespeople Struggle to get References from their Clients? (3:32), What Brought Us to this Point of Distrust? (10:40), The 4 Big Pillars of Building Trust (15:12), And more... Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching