368: Hunting Alpha in GTM Strategies with Brendan Short

As Brendan Short explains, the future of GTM isn’t about lists of thousands but targeting the right 50 accounts this week. This evolving approach replaces traditional ICPs with a live, data-driven strategy that prioritizes adaptability, relevance, and speed, creating real Alpha in outbound efforts. Highlights include: How A Competitive Market Might Evolve (09:35), Outbound Sales Strategies and GTM Evolution (32:02), And more… Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://predictable.fm/get-growth

Om Podcasten

We interview outbound sales leaders so that you can learn directly from the people on the front lines. Our goal is to help our audience learn sales development, coaching, and prospecting best practices from people that are currently building or have built SDR teams.