Crisis Communications in Canada

Preparing for the Unexpected is about how people, organizations and communities plan, prepare, test, communicate and respond to sudden unplanned events such as natural and manmade disasters and crises. The show is for everyone who wants an understanding of how plans are created for individuals, organizations and communities and for anyone who wants to know what they can do in their own lives to help protect themselves from unexpected events. There is a myth that disasters happen to others but in reality, they happen to everyone. It's just a matter of when and how well-prepared you are. The greater the level of awareness, communication and knowledge, the quicker one bounces back from adversity. The overall aim of Preparing for the Unexpected is to reduce the suffering, effects and impacts caused as a result of disasters and unexpected life events by increasing knowledge and awareness of Business Contingency and Disaster Planning and related activities.