10. Analogies and Metaphors in Presales w/Peter Cohan

On the PreSales Podcast, James Kaikis and Peter Cohan connect on the topic "Analogies and Metaphors in PreSales”. Peter, founder and principal of The Second Derivative and the Great Demo methodology, talks about how using analogies and metaphors in your sales cycles can be extremely impactful and allow for customers to connect the dots more so than seeing your product.

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Presales Podcast by Presales Collective is a podcast dedicated to growing the Solution Consulting community. We aim to provide presales professionals with the resources, knowledge, network, and mentorship to develop long, impactful careers. On the Presales Podcast, you’ll hear from global presales leaders, top individual contributors, industry experts, enablement professionals, and entrepreneurs who have developed products for our profession.