30. Ideal Persona Profile, the Real Ideal Customer Profile w/Richard Harris

On the PreSales Podcast, James Kaikis and Richard Harris connect on the topic "Ideal Persona Profile, The Real ICP". Richard, Founder of The Harris Consulting Group, talks about how Ideal Customer Profiles are typically wrong and we should be changing our thinking in terms of the Ideal Persona Profile. Richard and I also talk about partnering successfully with our sales counterparts.

Om Podcasten

PreSales Podcast by PreSales Collective is a podcast dedicated to growing the Sales Engineering and Solution Consulting community. We aim to provide PreSales professionals with the resources, knowledge, network, and mentorship to develop long, impactful careers On the PreSales Podcast, you’ll hear from global PreSales Leaders, top individual contributors, industry experts, trainers, and even companies who have developed products for our profession.