How Zoho Cracked Global Markets with 3 Iconic Campaigns | Prime Venture Partners Podcast
What happens when creativity meets sharp market insight? In this episode, Raffic Aslam (ex-Creative Director at Zoho) breaks down the 3 campaigns that defined Zoho’s global marketing playbook: 1️⃣UAE VAT Campaign – A masterclass in cultural targeting that unlocked a new market via a single character: Kutty, the Malayali accountant. 2️⃣ Made in India for the World – A bold declaration of Indian innovation for a global SaaS audience. 3️⃣Super Bowl Ads – Frugal but fierce, this campaign helped...