How PE firms use the Jobs-To-Be-Done framework to drive a high-growth product strategy
In this episode of the Private Equity Funcast, Operating Partner Cici Zheng is joined by Jared Ranere, President and COO of thrv, a firm that delivers services, training and a software platform using the Jobs-to-be-Done (JTBD) framework to identify and serve customers' unmet needs. We cover what the framework is and how it's used at PE backed portfolio companies, both during due diligence and post-close, how the JTBD framework potentially expands the total addressable market (TAM) of an industry we're looking at, and how the framework translates into product strategy and go-to-market execution.