Ep. 58: Scott Stouffer, scaleMatters | Using Data to Make Effective Go-To-Market Investments
This episode is sponsored by scaleMatters. In this episode, Shiv Narayanan interviews Scott Stouffer, CEO and Founder at scaleMatters, to talk all about data – data hygiene, data infrastructure, and the insights that come from data to make those important value creation decisions. Learn how scaleMatters – a firm that specializes in go-to-market analytics – reviews and audits client data, why it’s important for companies and PE firms to take on this work, how to establish the metrics you need in your dashboards, and more. The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.