151. Building an Unbreakable Life and Business: Overcoming Adversity and Finding Success with Soribel Martinez
In this episode of The Private Practice Elevation Podcast, we delve into the inspiring story of Soribel Martinez, a licensed clinical social worker and CEO of SM Psychotherapy and Counseling Services. Soribel shares her journey of overcoming adversity, including a life-threatening health condition, and how she used these experiences to build an unbreakable life and business. Through her personal story and professional expertise, Soribel provides valuable insights and strategies for aligning purpose, mindset, marketing and hiring to create a resilient and successful business. Soribel Martinez's story is one of resilience and determination. Born in the Dominican Republic, Soribel faced the challenges of immigration and the loss of her cultural identity at a young age. However, her journey took an unexpected turn when she was diagnosed with two brain aneurysms. This life-altering event forced Soribel to confront her mortality and reevaluate her purpose in life. Soribel's journey towards building an unbreakable life and business began with a shift in mindset. She realized that dwelling on negative thoughts and worst-case scenarios would only hinder her ability to live fully for her son. With the help of a psychologist, Soribel learned to shift her perception and embrace the opportunities that adversity presents. And now, as a business coach, she helps others do the same. Listen to the episode as Soribel unpacks her framework for overcoming adversity and finding success, plus a ton of other marketing strategies and tips you can apply to your own private practice. In This Episode, We Discuss: Soribel’s incredible story of how she worked through a health diagnosis Using self-analysis and understanding of how you got there to create a path forward Keys to finding opportunities in adversity How to grow outside of your comfort zone Shifting mindset and perception after receiving bad news Building a waitlist and growing the private practice The importance of creating a business plan and marketing strategy Staying focused on goals and avoiding distractions Building a crisis-proof business with the right mindset Importance of marketing and having a marketing budget Hiring and onboarding process for growth and demand fulfillment Importance of building a business mindset and hiring strategies Key elements of the marketing plan: digital marketing, social media presence Utilizing Google Ads, Facebook ads, SEO, and email marketing