Editorial content drives 61% of ChatGPT's results
Welcome to the latest PRmoment podcast. Today we’re chatting about some new research that looks at the impact of earned media on ChatGPT’s content. On the show to talk about this is Darryl Sparey, the MD and Co-Founder of Hard Numbers, a PRmoment award winning communications consultancy. Hard Numbers is predominantly an B2B PR firm, working with clients like BT Group and Nebius AI, but also with consumer clients like PDD, Roadchef. It has around 20 staff, and a fee incoming approaching ...