How to use defensive communications to counter brand disinformation
Welcome to the PRmoment Podcast. On the show today, I’m chatting with Rafi Mendelsohn, VP marketing at Cyabra, about how brands can counter disinformation and fake track stories before they become a problem. It’s a serious show today - we’re talking evil bots, stock market manipulation and cluster analysis - which helps you decide which circles of conversation you need to worry about. Cyabra AI is a tool that uncovers fake accounts and the GenAI content that fuels disinformation campai...