The Truth: How the 2022-2024 technology recession impacted the B2B tech PR market
For those of us who've worked in PR for looong time, there were 3 things you could rely on in public relations: There would be someone at every measurement conference who couldn’t resist the mention of AVE to start a fight/push their personal brand. There would be an endless analysis of the pluses and minuses of PRs 2 UK trade bodies. This would take up an inordinate level of discussion amongst UK PR people.And 3, the B2B tech PR sector would keep growing.Then 2022 happened. And all of t...