Change Your Name, Gain More Customers (Hello, Neighborly!)

When you change your company name, can you change the way you relate to customers? That's what Neighborly (formerly Dwyer Group) is currently finding out. In this, the second in our two-part series about name changes, we learn how the country's largest home-services franchise company is redefining how it relates to customers... all because it changed its name.

Om Podcasten

You have business problems. This show has solutions. Each week, Entrepreneur’s Editor in Chief Jason Feifer digs deep with entrepreneurs and CEOs — identifying the major problems they faced, the solutions that worked, and how YOU can put them to use in your business. No fluff, all tactics. Let’s solve your problems.