Edible Arrangements vs. the Word "Edibles"

This is a story about change—and whether it’s something to resist, or an opportunity to take. And it all started when the founder of Edible Arrangements discovered that the word “edibles” had become associated with marijuana. It scared him. He tried to fight it. And then… something else happened.

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You have business problems. This show has solutions. Each week, Entrepreneur’s Editor in Chief Jason Feifer digs deep with entrepreneurs and CEOs — identifying the major problems they faced, the solutions that worked, and how YOU can put them to use in your business. No fluff, all tactics. Let’s solve your problems.