Trust Is Your Competitive Advantage

How can something so basic—so obvious!—be a competitive advantage? Here's why: Because too many people forget to build trust. I explain, and then discuss it with a guy who won my trust. It's Jay Sofer of Lockbusters, a locksmith whose approach to customer service is worth learning from.

Om Podcasten

You have business problems. This show has solutions. Each week, Entrepreneur’s Editor in Chief Jason Feifer digs deep with entrepreneurs and CEOs — identifying the major problems they faced, the solutions that worked, and how YOU can put them to use in your business. No fluff, all tactics. Let’s solve your problems.