Use the Right Words to Reach More People

Lomi is a composter that rarely uses the word "compost". Why? Because its creators developed deep insight into how the right language can help them reach more customers, helping them reach beyond just the "eco-minded" crowd. Sponsor: Paper & Packaging Board. Learn more at howlifeunfolds.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

You have business problems. This show has solutions. Each week, Entrepreneur’s Editor in Chief Jason Feifer digs deep with entrepreneurs and CEOs — identifying the major problems they faced, the solutions that worked, and how YOU can put them to use in your business. No fluff, all tactics. Let’s solve your problems.