When You Have A Solution People Don't Know They Need

Sometimes, a company creates an amazing solution... but clients don't understand why they need it. What do you do then? Garry Cooper has the answer, because it's exactly what he had to do at his company Rheaply. Here's the problem, as Rheaply saw it: At large companies, employees often buy things the company already has. They also throw out things the company could still use. That's because there's no way for everyone in the company to know what they have, what they need, and how to get items across that divide. Garry and his team built Rheaply to solve that problem. It helps companies reuse products... if only they could get clients to recognize this as a problem, and realize the value of the solution. Here's how Rheaply did it. Sponsor: Paper & Packaging Board. Learn more at howlifeunfolds.com/innovation Learn more about your ad choices. Visit megaphone.fm/adchoices

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You have business problems. This show has solutions. Each week, Entrepreneur’s Editor in Chief Jason Feifer digs deep with entrepreneurs and CEOs — identifying the major problems they faced, the solutions that worked, and how YOU can put them to use in your business. No fluff, all tactics. Let’s solve your problems.