Why Meeting Customers In Person Changes Everything

David Politis started BetterCloud in 2011, and its simple product was a big hit. But David thought he could go bigger. So he poured a lot of money and time into building this new product, launched it with great expectations, and... nobody was buying. Panic ensued. His staff began pointing fingers. And David wouldn't come to really understand the problem until he left the office and started talking to customers. That's what changed everything.

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You have business problems. This show has solutions. Each week, Entrepreneur’s Editor in Chief Jason Feifer digs deep with entrepreneurs and CEOs — identifying the major problems they faced, the solutions that worked, and how YOU can put them to use in your business. No fluff, all tactics. Let’s solve your problems.