39: Clickstreams

Clickstreams are the digital traces that visitors leave when they navigate through a website. You can then analyze this data with process mining to make the website more effective or user-friendly. Irene shares her experience of a recent clickstream analysis project. We discuss why the funnels of traditional web analytics are not enough to understand behavior.

Om Podcasten

All work and no play makes Jack a dull boy. After a long day of hard work in the process mines, we gather in our friendly neighborhood café to find out what's happening, meet new friends, and spend some quality time with our fellow process miners.