#1 Rule for Displacing a Product

Pretred converts discarded tires – you’ve seen the massive unsightly piles – and converts them into highway barriers. I became aware of Pretred a few years ago and thought they had a very cool product, but I wondered, “Will this become something? Will old-school concrete barrier users switch to something made of rubber?” I decided to wait and see. What I didn’t realize is that Pretred’s offering is based on the #1 Rule for displacing an established product. Now I have a new lens through which to predict how a new product can get traction (yes, it’s a pun). Thanks to Denver Angels for reconnecting me to Pretred!

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Live | Work | Love Colorado (TM). The notable entrepreneurs featured live with a SPIRIT immersed in Colorado. They work passionate, long hours, so these are not stories about “work-life balance." Colorado entrepreneurs know that some days you just get the view from your office, other days its a bike ride and beer with a client... in PROCO360 guests share their lessons, mistakes, and fascinating stories other can learn from. “LIVE – WORK – LOVE COLORADO” (TM).