Brian Brinkmann joins Product Love to talk about embedded analytics

Brian Brinkmann, VP of Product Marketing at Logi Analytics discusses embedded analytics, and the line between product and product marketing. Brian brings up so many good points about analytics and data--how often are we hiding our data from ourselves? From our users? Data helps us make great decisions, so why are there so many steps to reach it? Instead, Brian calls for embedded analytics--data that is woven into the product itself.

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“Product Love” is the feeling you get when you have that incredible and joyous connection towards your favorite products. What makes certain products so lovable to us? I ask the leading industry product managers, and the brilliant teams that have crafted them for us. This podcast is essential for anyone who wants to learn about product management from the best executive product leaders across various disciples. Dive into topics about the evolving craft of product management, trends in the industry, and get even more insights into how the modern PM makes you feel “product love.” Eric Boduch is the chief evangelist and co-founder of Pendo and a contributor to ProductCraft.