Duncan McCreery joins Product Love to talk about the intersection between customer experience and product management
At MemberClicks, product managers have to be entrepreneurs that own the product from top to bottom. Meaning, during pre-launch, they own the entire lifecycle. They do the initial marketing, positioning, sales, and support calls. This way, they're able to witness how the customer feels each product lifecycle, and they're able to make fixes as they go. This also helps build the credibility for product managers within their own organization.