Jason VandeBoom joins Product Love to talk about bootstrapping your company and finding customer champions

  This week on Product Love, I talked to Jason Vandeboom, CEO and Founder of ActiveCampaign. ActiveCampaign is an email marketing, marketing automation, sales automation and CRM software platform for small-to-mid-sized businesses.    Growing up, he always had a passion for building things. His entrepreneurial career started from finding jobs online where he could provide services like web design, custom solutions, or intranets. He even had a consulting job at a local internet agency. But unlike what you expected, he pursued fine arts in college. He admits it’s a weird blend, but the mix of science and art inevitably leads to product.    This week on Product Love, Jason and I talked about the freedom and limitations of bootstrapping, as well as making champions out of your customers.

Om Podcasten

“Product Love” is the feeling you get when you have that incredible and joyous connection towards your favorite products. What makes certain products so lovable to us? I ask the leading industry product managers, and the brilliant teams that have crafted them for us. This podcast is essential for anyone who wants to learn about product management from the best executive product leaders across various disciples. Dive into topics about the evolving craft of product management, trends in the industry, and get even more insights into how the modern PM makes you feel “product love.” Eric Boduch is the chief evangelist and co-founder of Pendo and a contributor to ProductCraft.