TEI 254: The right way to use web-ethnography to learn about customers – with Bill McDowell

You have a lot of tools to help you learn about yours customers, such as customer visits, interviews, and surveys. One of my favorites is ethnography. I find some of the best insights, insights that competitors may have missed, come from observing customers. One form of this is called web ethnography and an expert at it, as well as other customer research tools, is Bill McDowell. He is a research practitioner, conducting customer research for a wide variety of customers in his role as COO of Accelerant Research. In this discussion, Bill breaks down the steps for putting web ethnography into use.

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Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach the product management practices that elevate your influence and create products your customers love as you move toward product mastery. To learn about all seven areas and assess your strengths in product mastery, go to my website -- https://productmasterynow.com -- and click the Podcast button at the top of the page. Hosted by Chad McAllister, product management professor and practitioner.