EP 396 - Vonage Product VP on Scaling B2B Product Businesses to New Heights
How can product leaders balance focus and innovation to sustain high-growth trajectories as their businesses scale to new heights? In this episode of Product Talk hosted by Sid Shaik, Vonage Product VP Amitha Pulijala speaks on her experience scaling B2B product businesses. She shares how Vonage's suite of products help businesses personalize customer conversations across touchpoints. Amitha discusses inheriting a business with 5,200 customers and prioritizing success metrics and experimentation. She led growth efforts post-acquisition that increased revenue 10x through disciplined focus. Amitha emphasizes the importance of product-led growth driving sales leads. She also stresses sustaining growth through alignment with vision and adapting strategies to growth stages.