Behaviour Change with Nigel Dawson

So we're a bit late out of the 2021 gate, but what worth waiting for isn't worth waiting just a little longer...In this episode we look at how commercials convince us to be better (and safer) humans with Creative Director Nigel Dawson.  Nigel has spent some 40 years in advertising and worked on the Transport Accident Commission account for more than 16 years, producing over 150 behaviour change campaigns to help lower Australia's yearly road toll.  Nigel walks us through the tactics common to the behaviour change genre, how sound and vision work to deliver visceral impact, and how the genre has changed over the last 20 years.Nigel is currently co-founder and Creative Director at Three Wise Men and continues to specialise in behaviour change work, creating campaigns for VicHealth, Childwise, Worksafe and Quit. Commercials mentioned in this episode:Quit for LIfe Sponge Ad (1979): https://youtu.be/ZCkx610Gn6MWorksafe Bakery (2008): https://youtu.be/-FOsfry3ZJsSticky Blood (2021): https://youtu.be/X4FO863k75Y

Om Podcasten

Join Mark Welker and Brendan Lee as they unearth the latest news and developments within the Australian advertising production industry. Featuring interviews with directors, DoP’s, agency leads, post-production gurus and many more, we’ll bring you weekly stories of how those in the advertising and content production circus are working in this new post-COVID-19 world. Brendan Lee is a freelance producer of TVC and advertising content for over 15 years. From big-ish jobs, to teeny title little ones, he does them all. Mark Welker is the owner and director at Commoner, a video production company based in Melbourne.