On the road with Dir. Mark Toia
Episode 18 features Mark Toia, one of Australia's most in-demand commercial directors, as we take his back catalogue of car commercials for a spin. Mark is a DP/director/feature film producer behind some of the world's biggest brands, including Ford, Honda, Tourism Australia, Coke, Hyundai, Mazda, Isuzu, Bank of China and Yamaha to name a few. His 2019 super bowl commercial for Jeep racked up more than 106 million views in the first days of release and his work is frequently sought out by creative agencies around the world.Mark gives us his roadside take on what it's like to shoot cars (and many other subjects) for a living, how the automotive genre is faring in 2021, and his essentials for a successful vehicle spot.