Founder-Led Sales: The Key to Early-Stage Startup Growth | Productivity Mastery #212 with Zoltan Vardy
🚀 In episode #212, we welcomed Zoltan Vardy, B2B Sales Advisor, Author & Speaker.Subscribe to Productivity Mastery Podcast 👇Spotify: https://open.spotify.com/show/3DHrGKvqCduaXrEHrHazAR?si=92e8b757ef55433bApple podcast: https://podcasts.apple.com/us/podcast/productivity-mastery/id1514614289Listen to this episode and learn:💡What makes sales more about problem-solving than just selling?💡Why do early-stage founders struggle with commercializing their products?💡How does a strong value proposition enhance communication and sales?💡What role do expertise and honesty play in building trust in sales?and many more...About our guests:Zoltan has closed $2 billion in B2B sales over his 30-year global career as a C-suite executive, entrepreneur, and investor. Also, he led a $150 million revenue business across 30 countries as Senior Vice President of Global Sales at NBC Universal International.You can find Zoltan here:LinkedIn: https://www.linkedin.com/in/zoltanvardy/?originalSubdomain=ukWebsite: https://zoltanvardy.com/Chapters: 00:00 Reconnecting and Introduction03:12 Zoltan's Career Journey05:57 Corporate to Entrepreneurship Transition09:12 Challenges for Early-Stage Founders11:55 Shifting Mindsets in Sales15:01 Crafting a Strong Value Proposition17:58 Customer Feedback and Iteration20:59 Effective Outreach Strategies23:55 Navigating the Sales Process26:48 Identifying the Right Customers30:02 Building a Sustainable Business37:24 Cold Calling: A Controversial Approach44:43 Establishing Trust in Sales49:33 Leveraging LinkedIn for Sales Success01:01:13 Mastering Time Management in Sales01:08:32 Cultivating a Sales-Oriented Company CultureEnjoy listening and #KeepPERFORMing!__________Website:https://stoyanyankov.com/podcast/