[PS #0008] How Brett Williams Runs a Successful Productized Design Service
Hi Productizers,Today, we’re fortunate to have Brett Williams as our special guest this week. Brett is the founder of Designjoy.co, a productized service that is carving out a niche for itself in the competitive design world - guaranteeing exceptional quality design, delivered at super-fast speed. While focusing on websites and apps specifically, DesignJoy strives to make modern design accessible to everyone. As of today doing $26k MRR as a one-man operation.In this podcast, Brett shares the incredible story behind how he built Designjoy.co and continues to run the highly successful venture solo.TExclusive Interview:Golden Timestamps:3:25 - The problem that Designjoy.co is looking to solve for its clients5:47 - How Brett packaged his unique skills into a productized service7:18 - The inspiration for Designjoy.co in filling a gap in web and app design10:10 - How the current landscape resulted in Designjoy.co increasing their monthly recurring revenue by 5x!14:51 - A description of Brett’s dream employee and the qualities they need to have21:34 - Unlocking Designjoy.co’s first customers and early success23:25 - How Designjoy.co reaches its clients without spending any marketing dollars 24:35 - Unusual places and platforms that Designjoy.co has found clients28:35 - Pro-tip from a designer to other designers: Pay extra attention to your website landing page29:57 - Brett’s advice on the best place to get answers, learn, and grow his business36:25 - The bottlenecks to further growth at Designjoy.co38:30 - The biggest learning in building Designjoy.co and running it as the sole employeeKey Takeaways:Figuring out your unique skill set is key. There are many ways to build a productized service, but one of the most sure-fire ways to go about it is to figure out your skills, and learn how you can package them up to deliver exceptional results.There is no ‘correct’ approach to finding your clients. Building a loyal client base does not always mean having to spend on ads or marketing. There are ways to position yourself and network with potential clients in ways that allow you to grow without having to invest in promotion.Growth takes time. And by this, I mean it means spending time on it too. The process of hiring and training a capable team takes deliberate effort and time.Business Model Breakdown:Customer: Small businesses and startupsMechanism: Affordable, high-quality UX/UI design delivered at high-spe