[PS #0011] Discover the Secrets to Cold Emailing from Luiz Cent of Mailshake.com
Luiz Cent is the Head of Sales at Mailshake, a software company that provides businesses with the automated tools to optimize their cold email outreach process. Luiz, as a sales and lead generation specialist, has incredible insight into how you can prioritize quality leads in today’s marketing environment. Grab some popcorn and enjoy :) --Tyler Exclusive Masterclass: Golden Timestamps:1:50 - How Mailshake has functioned as a sales team to solopreneurs 3:09 - The need for a multi-touch sales strategy6:09 - The most efficient touchpoint sequence6:58 - Examining your selling cycle to determine which touchpoints work7:50 - Where to start your touchpoint sequence 16:19 - How to organize and scale up your email outreach plan18:00 - The most important change in email outreach19:00 - A step-by-step plan to get your first set of leads25:00 - How to conduct simple A/B testing to improve your outbound communication26:00 - Potential email funnel sequences that work28:45 - Things to absolutely not do when cold-emailing your leads32:00 - Go for the ‘NO!’Key Takeaways:Details matter: In the world of lead generation, putting in the extra work can have massive long-term dividends. This may be as easy as writing a personal intro line, making the email subject more engaging, or hiring someone else to save you the effort - paying attention to the details makes all the difference.Test, test, test: Test everything. Test the length of your email, test which touchpoint works best, test which opening lines have the highest success. There is no substitute for statistically-proven results. It can take over 1000 emails to get there, but do it!Quality over quantity: Gone are the days when you could send thousands of standardized emails a day and expect a success rate that will meet your targets. People have gotten smarter, email platforms have gotten sharper -- the only way to guarantee a good conversion rate is by carefully listing out quality leads, even if it’s just 50-100. Business Model Breakdown:Customer: Sales professionals, entrepreneurs, content marketers, and anyone looking to earn leads via cold outreachMechanism: Done-for-you sales engagement toolResult: Scale your customer outreach with intuitive, personalized campaigns Pain: Setting up a sales team is challenging when you’re a lean startupSolution: Automated, personalized cold email engagement sequences on one dashboard.Offer: Email outreach at $59/month per user, sales engagement at $99/month per user with a 30-day guarantee Modern outreach requires razor-sharp focus and rigorous testingBig Idea: Quality over quantity, it’s better to focus and build a well-curated list of potential leads that you KNOW will be likely to convert. The time for shooting in the dark is over -- if you’re looking to run a successful productized service, put your efforts into deep research, knowing your customers, and tailoring your offering to serve them better. Thinking Time + Action:Can you list two or three areas where you can personaliz