PLG False Starts with Andrew Capland
False starts in PLG might seem disheartening, but our guest today shares a unique perspective that might change the way you see failure. In today’s episode, Mario is joined by Andrew Capland, founder of Delivering Value. Over at DV, Andrew coaches small to mid-sized SAAS companies on how to scale product-led businesses. With 1:1 coaching for heads of growth, PLG advising for SaaS teams, and insightful digital products, Delivering Value is dedicated to helping early-stage tech companies avoid common mistakes and scale much faster. If you’re a first-time founder or a team leader in the product-led space, then this episode might be just what you need! In this episode, we discuss Andrew’s experiences with failure and how his passion for experimentation paved the way to his success. Based on his past experiences and advice from mentors, Andrew shares his invaluable insights on being an effective leader amid false starts, enabling growth in your teams, and even tips on finding the best work environment for you to thrive in. Key Takeaways [1:20] Andrew’s Career Journey [3:25] How Andrew Delivers Value [6:25] What Most People Struggle With [8:05] Andrew’s Advice On Taking Growth Roles [10:15] How To Stand Out In The Interview Process [12:55] Enablers vs. Diminishers Of Growth: Which One Are You? [15:55] Rewire Your Perspective On Failure [20:20] Micromanaging: Yay or Nay? [24:50] Why Experimentation Can Be Exponentially Helpful [27:55] How Managers Can Better Facilitate Learning And Growth About Andrew Capland Meet our growth expert with over 15 years of experience in B2B SaaS, having served as a 2x Head of Growth. With an impressive journey that includes leading growth efforts at HubSpot, Wistia, Postscript, and several other startups, this individual has developed a reputation for thriving in the gray area between marketing, product management, and business intelligence. About Mario Araujo Mario Araujo is a B2B Growth advisor and interim leader. He was an early employee of OutSystems and left close to its 9.6B valuation, and later joined Softr. You can find out more about his work at marioaraujo.co or visit his side project at productledstack.co. Profile Andrew Capland on LinkedIn Andrew on Twitter Delivering Value Podcast