20 - Embracing Change and Responsibility: Co-Creating Plans with the Growth Team with 2Y3X's Felix Velarde
Your host, Glenn Poulos, talks with the Founder of 2Y3X, Felix Velarde. Felix Velarde's story is one of relentless innovation and adaptation. Starting one of the first specialist digital agencies in 1994, he has since led multiple award-winning marketing agencies. But it wasn't all smooth sailing. Felix opened up about the feast and famine cycles that plagued his career, the frustration of hitting growth ceilings, and the tough decision to sell and start anew. These experiences were the catalyst for creating 2Y3X, a program designed to help others scale their businesses effectively. Felix delved into the principles of his book, "Scale at Speed," outlining the predictable stages of growth and the associated challenges. He stressed the importance of a growth lab team within an organization, a group dedicated to experimenting with new working methods and developing a scalable plan. By breaking down this plan into manageable steps and empowering the team, businesses can de-risk the scaling process and foster a culture of ownership and innovation.To learn more about Felix's work, click HERE and HERE.Check out Felix's book HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Glenn's work? Check out his website at https://glennpoulos.com