Episode Five: Just Don’t Call it A Diet

Companies like WW, formerly Weight Watchers, and Noom, which makes a popular weight-loss app, have a new pitch for would-be members: that they can lose weight with a holistic lifestyle approach instead of dieting. This new episode of podcast series “Losing It” explores why the backlash against dieting is happening, how companies are getting in on the action, and whether we're actually over dieting and losing weight. See omnystudio.com/listener for privacy information.

Om Podcasten

For much of human history, we’ve turned to diets to lose weight and improve our health. But it’s mostly been in vain. No matter how much the number on the scale drops begins to go down, chances are that the weight will come back. That’s just what the science says. But when it comes to weight, the facts just don’t seem to matter. Losing It, a new series from Bloomberg’s Prognosis, looks at how we got weight loss so wrong — and whether there’s a better way forward.