Festival Talk | Building Brand Love With Purpose, Brick By Brick | Lego

Lego Group’s CMO Julia Goldin explains how, from its inception in 1938, Lego was built on the power of learning through play, and in a world where 65% of children entering primary school will work in jobs which currently don’t exist, the ability to learn, unlearn and relearn is a vital skill to have, and one baked into the Lego brick. But with more choices for play, learning and entertainment than ever, how does a brand whose core product has remained relatively unchanged, remain relevant?

Om Podcasten

Across the world governments, businesses and individuals are dealing with extraordinary circumstances that are forcing all of us to challenge the status quo as we step into a new normal. But as traditional models are being upturned and everyday routines are being dismantled, small shoots of hope are emerging. In this podcast we talk to members of our global community and explore their inspirational stories of progress.