Festival Talk | Marketing Departments. Who Needs Them? | Oatly

When Swedish vegan food brand Oatly came to Cannes Lions espousing the effectiveness of erasing their marketing department, it could have turned a lot of people off. But what Creative Directors John Schoolcraft and Martin Rinqvist laid out was, that by putting creatives at the centre of a brand, obstacles which can often block the most creative work from happening, begin to fade away.

Om Podcasten

Across the world governments, businesses and individuals are dealing with extraordinary circumstances that are forcing all of us to challenge the status quo as we step into a new normal. But as traditional models are being upturned and everyday routines are being dismantled, small shoots of hope are emerging. In this podcast we talk to members of our global community and explore their inspirational stories of progress.